Privacy Policy:

This privacy policy informs the user about the type, scope and purpose of the collection and use of personal data on this website by OPTICAL ART Digital & Film GmbH. This policy is translated to english for convinience. The german policy is the legally binding document.

Responsible: OPTICAL ART Digital & Film GmbH, Waterloohain 6-8, 22769 Hamburg, Germany, represented by the Managing Director: Benjamin Wüpper,

Telephone: 040 51 110 51, Fax: 040 43 169 499, Email: info@opticalart.de.

The legal basis for data protection can be found in the General Data Protection Regulation (GDPR), the Federal Data Protection Act (BDSG-new) and the Telemedia Act (TMG).

2. Collection and storage of personal data and the nature and purpose of their use

a) When visiting the website

When you visit our website www.opticalart.de, the browser used on your device automatically sends information to the server of our website. This information is temporarily stored in a so-called log file. The following information is recorded without your intervention and stored until it is automatically deleted:

IP address of the requesting computer,
date and time of access,
Name and URL of the retrieved file,
Website from which access is made (referrer URL),
browser used and, if applicable, the operating system of your computer and the name of your access provider.

We process the above data for the following purposes:

Ensuring a smooth connection to the website,
Ensuring a comfortable use of our website,
Evaluation of system security and stability as well as
for further administrative purposes.

The legal basis for data processing is Art. 6 Paragraph 1 Clause 1 Letter f of GDPR. Our legitimate interest arises from the purposes for data collection listed above. Under no circumstances do we use the data collected for the purpose of drawing conclusions about you personally.

The personal data collected will only be stored by OPTICAL ART Digital & Film GmbH for as long as is necessary to achieve the purpose for which the data was collected.

Your data will be deleted automatically after the commercial and tax retention periods applicable to OPTICAL ART Digital & Film GmbH have expired. The legal basis for this further data processing is Art. 6 Paragraph 1 Clause 1 Letters c and f of GDPR.

In addition, we use cookies and analysis services when you visit our website. You can find more detailed information about this in section 5.2 of this data protection declaration.

b) Contact by email

If you have any questions, we offer you the opportunity to contact us via an email address provided on the website. You must provide your name and a valid email address so that we know who the request came from and can answer it. Additional information can be provided voluntarily.

Data processing for the purpose of contacting us is carried out in accordance with Art. 6 Paragraph 1 Clause 1 Letter a of GDPR on the basis of your voluntarily given consent.

The personal data we collect to process your request will be automatically deleted once your request has been processed.

c) Data processing for scientific or historical research purposes and for statistical purposes

According to Article 27, Paragraph 1 of the new Federal Data Protection Act, the processing of special categories of personal data within the meaning of Article 9, Paragraph 1 of Regulation (EU) 2016/679 is permitted without consent for scientific or historical research purposes or for statistical purposes if the processing is necessary for these purposes and the interests of the controller in the processing significantly outweigh the interests of the data subject in excluding the processing. The controller shall provide appropriate and specific measures to safeguard the interests of the data subject in accordance with Section 22, Paragraph 2, Sentence 2.

3. Transfer of data

Your personal data will not be transferred to third parties for purposes other than those listed below.

We will only share your personal information with third parties if:

You have given your express consent in accordance with Art. 6 Paragraph 1 Clause 1 Letter a of GDPR,
the disclosure is necessary in accordance with Art. 6 (1) sentence 1 lit. f GDPR to assert, exercise or defend legal claims and there is no reason to assume that you have an overriding legitimate interest in not disclosing your data,
in the event that there is a legal obligation to disclose data pursuant to Art. 6 (1) sentence 1 lit. c GDPR, and
this is legally permissible and is necessary for the processing of contractual relationships with you according to Art. 6 Paragraph 1 Clause 1 Letter b of GDPR.

4. Data security

OPTICAL ART Digital & Film GmbH only collects, uses and processes personal data if this is permitted by law or if the user expressly consents to the data collection. In accordance with the requirements of data protection law, the user of our online offering is informed of each data collection if personal data is affected in accordance with Art. 3 GDPR. The declaration can be made electronically and can be revoked by the user at any time with effect for the future.

Data will only be passed on to third parties with the consent of our customers, unless we are subject to other legal requirements.

OPTICAL ART Digital & Film GmbH only stores personal data for as long as it is necessary to achieve the purpose for which the data was collected. If the user no longer wishes such storage, the personal data of our users will be deleted upon appropriate instruction, provided that no legal or contractual regulations prevent this. If the data has become incorrect, the personal data of our users will be changed upon appropriate instruction. You can send appropriate instructions to info@opticalart.de.

By installing comprehensive measures adapted to the latest technical developments, we ensure that unauthorized access to our customers' data, as well as loss or manipulation of this data, is effectively prevented.

We log every access or every attempt to access our customers’ data.

All employees of OPTICAL ART Digital & Film GmbH have been informed of the statutory provisions of data protection law and have undertaken in writing to treat personal data to which they have access or of which they become aware as confidential and to process it only in accordance with the instructions of OPTICAL ART Digital & Film GmbH (data secrecy in accordance with Article 5 paragraph 1f, Article 28 paragraph 3 b and Article 29 as well as security of processing in accordance with Article 32 paragraph 4 GDPR).

The same applies to freelancers or agents who carry out maintenance work on the software or IT systems.

Compliance with data protection regulations is checked at regular intervals by the audit department of OPTICAL ART Digital & Film GmbH.

5. Overview of the stored data

5.1. General

To ensure the proper operation of our Internet offerings, we store your IP address in a log file for a maximum period of 7 days. This data is not passed on to third parties.

5.2 Cookies

We use cookies on our website. These are small files that your browser automatically creates and that are stored on your device (laptop, tablet, smartphone, etc.) when you visit our website. Cookies do not cause any damage to your device and do not contain any viruses, Trojans or other malware.

The cookie stores information that is related to the specific device used. However, this does not mean that we receive direct knowledge of your identity.

The use of cookies serves, on the one hand, to make the use of our services more pleasant for you. For example, we use so-called session cookies to recognize that you have already visited individual pages of our website. These are automatically deleted after you leave our site.

In addition, we also use temporary cookies to optimize user-friendliness. These cookies are stored on your device for a specific period of time. If you visit our site again to use our services, it will automatically recognize that you have already visited us and what entries and settings you have made so that you do not have to enter them again.

We also use cookies to statistically record the use of our website and to evaluate it for the purpose of optimizing our offer for you. These cookies enable us to automatically recognize that you have already visited our site when you visit it again. These cookies are automatically deleted after a defined period of time.

The data processed by cookies are necessary for the purposes mentioned to protect our legitimate interests and those of third parties in accordance with Art. 6 (1) sentence 1 lit. f GDPR.

Most browsers automatically accept cookies. However, you can configure your browser so that no cookies are stored on your computer or so that a warning always appears before a new cookie is created. However, completely disabling cookies may mean that you cannot use all the functions of our website.

6. Analysis tools

The tracking measures listed below and used by us are carried out on the basis of Art. 6 Paragraph 1 Clause 1 Letter f of GDPR. With the tracking measures used, we want to ensure that our website is designed to meet your needs and is continuously optimized. On the other hand, we use the tracking measures to statistically record the use of our website and to evaluate it for the purpose of optimizing our offer for you. These interests are to be regarded as legitimate within the meaning of the aforementioned provision.

The respective data processing purposes and data categories can be found in the corresponding tracking tools.

– Google Analytics

For the purpose of needs-based design and continuous optimization of our pages, we use Google Analytics, a web analysis service of Google Inc. (https://www.google.de/intl/de/about/) (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter referred to as "Google"). In this context, pseudonymised user profiles are created and cookies (see section 4) are used. The information generated by the cookie about your use of this website, such as

browser type/version,
operating system used,
Referrer URL (the previously visited page),
Hostname of the accessing computer (IP address),
time of the server request,

are transferred to a Google server in the USA and stored there. The information is used to evaluate the use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage for the purposes of market research and needs-based design of these Internet pages. This information may also be transferred to third parties if this is required by law or if third parties process this data on behalf of Google. Under no circumstances will your IP address be merged with other data held by Google. The IP addresses are anonymized so that they cannot be assigned to a specific user (IP masking).

You may prevent the installation of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent.

You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by installing a Download and install browser add-on (https://tools.google.com/dlpage/gaoptout?hl=de).

As an alternative to the browser add-on, especially for browsers on mobile devices, you can also prevent Google Analytics from collecting data by clicking on this link. An opt-out cookie will be set that prevents your data from being collected in the future when you visit this website. The opt-out cookie is only valid in this browser and only for our website and is stored on your device. If you delete the cookies in this browser, you must set the opt-out cookie again.

Further information on data protection in connection with Google Analytics can be found in the Google Analytics Help (https://support.google.com/analytics/answer/6004245?hl=de).

– Google Adwords Conversion Tracking

We also use Google Conversion Tracking to statistically record the use of our website and to evaluate it for the purpose of optimizing our website for you. Google Adwords places a cookie (see section 4) on your computer if you have accessed our website via a Google ad.

These cookies expire after 30 days and are not used for personal identification. If the user visits certain pages of the Adwords customer's website and the cookie has not yet expired, Google and the customer can recognize that the user clicked on the ad and was redirected to this page.

Each Adwords customer receives a different cookie. Cookies cannot therefore be tracked across Adwords customers' websites. The information obtained using the conversion cookie is used to create conversion statistics for Adwords customers who have opted for conversion tracking. Adwords customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.

If you do not wish to participate in the tracking process, you can also refuse the setting of a cookie required for this purpose - for example, by using a browser setting that generally deactivates the automatic setting of cookies. You can also deactivate cookies for conversion tracking by setting your browser so that cookies from the domain "www.googleadservices.com“ may be blocked. Google’s privacy policy on conversion tracking can be found here (https://services.google.com/sitestats/de.html).

7. Social Media

7.1. Use

We use social plugins (“plugins”) from the social networks Facebook and Instagram on our website on the basis of Art. 6 Paragraph 1 Clause 1 Letter f of GDPR in order to make our company better known. The advertising purpose behind this is to be regarded as a legitimate interest within the meaning of the GDPR. The responsibility for data protection-compliant operation must be guaranteed by their respective providers. We integrate these plugins using the so-called two-click method in order to protect visitors to our website as best as possible.

7.2. Facebook & Instagram

This offer uses so-called social plug-ins of the social network facebook.com (“Facebook”) and instagram.com (“Instagram”) of the Meta Group (Facebook Ireland Ltd., 4 Grand Canal Square, Dublin 2, Ireland) (“Meta”). The plug-ins are identified by one of the logos of the social network (a white “F” on a blue background and the “Insta camera”).

If a user visits a website of this service that contains such a plugin, their browser establishes a connection with the Meta server. The content of these plug-ins is transmitted directly from Meta to their server, which then integrates it into the website. OPTICAL ART Digital & Film GmbH has no influence on the scope of the data that Meta collects using this plug-in.

According to our knowledge, Meta receives the information that a user has accessed a page on our website through the integration of plug-ins. If a user of the OPTICAL ART Digital & Film GmbH online service is simultaneously logged into Facebook with their "log-in data", Facebook can assign the visit to our website to the user's Facebook account. If the user interacts with the plug-in (for example by clicking on the so-called "Like button" or leaving a comment), this information is transmitted from your browser to Facebook and stored there.

Even without membership in the social network Facebook or Instagram, Meta is able to find out IP addresses. According to Meta, however, only anonymized IP addresses are stored.

Further information about the processing and use of data by Meta as well as the purpose and scope of data collection can be found in the privacy policies of Facebook and Instagram. There you will also find information about your rights and setting options for protecting the privacy of use: https://www.facebook.com/privacy/center/ or https://privacycenter.instagram.com/

8. Data change, revocation, corrections and updates/information

The user has the right to receive, upon request and free of charge, information about the personal data stored by OPTICAL ART Digital & Film GmbH.

Furthermore, the user has the right to correct incorrect data, as well as to delete or block his personal data, provided that they are not subject to any statutory retention period.

OPTICAL ART Digital & Film GmbH will be happy to provide the customer and other users of the website with further information on request about which data is stored and how it is used. If the data stored by OPTICAL ART Digital & Film GmbH is incorrect, OPTICAL ART Digital & Film GmbH will correct it. To do so, the customer can write to OPTICAL ART Digital & Film GmbH at info@opticalart.de at the address provided in the imprint of this website.

If you would like further information about the data stored by OPTICAL ART Digital & Film GmbH or have any questions regarding the handling of personal data by OPTICAL ART Digital & Film GmbH, please contact info@opticalart.de

These data subject rights under the GDPR are regulated in detail as follows:

9. Rights of the data subject

You have the right:

to request information about your personal data processed by us in accordance with Art. 15 GDPR. In particular, you can request information about the purposes of processing, the category of personal data, the categories of recipients to whom your data has been or will be disclosed, the planned storage period, the existence of a right to rectification, erasure, restriction of processing or objection, the existence of a right to lodge a complaint, the origin of your data if it was not collected from us, as well as the existence of automated decision-making including profiling and, if applicable, meaningful information on its details;
to request the immediate correction of inaccurate or incomplete personal data stored by us in accordance with Art. 16 GDPR;
to request the deletion of your personal data stored by us in accordance with Art. 17 GDPR, unless the processing is necessary to exercise the right to freedom of expression and information, to fulfill a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims;
to request the restriction of the processing of your personal data pursuant to Art. 18 GDPR if you contest the accuracy of the data, the processing is unlawful but you refuse to delete it and we no longer need the data, but you require it to assert, exercise or defend legal claims or you have objected to the processing pursuant to Art. 21 GDPR;
pursuant to Art. 20 GDPR, to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request that it be transmitted to another controller;
to revoke your consent at any time in accordance with Art. 7 Paragraph 3 GDPR. This means that we may no longer continue the data processing based on this consent in the future and
to complain to a supervisory authority in accordance with Art. 77 GDPR. As a rule, you can contact the supervisory authority of your usual place of residence or work or of our company headquarters.

10. Right of objection

If your personal data is processed on the basis of legitimate interests in accordance with Art. 6 Paragraph 1 Clause 1 Letter f of GDPR, you have the right to object to the processing of your personal data in accordance with Art. 21 GDPR, provided there are reasons for doing so that arise from your particular situation or the objection is directed against direct advertising. In the latter case, you have a general right of objection, which we will implement without specifying a particular situation.

If you would like to exercise your right of withdrawal or objection, simply send an email to info@opticalart.de.

11. Data security

When you visit our website, we use the popular SSL (Secure Socket Layer) method in conjunction with the highest level of encryption supported by your browser. This is usually 256-bit encryption. If your browser does not support 256-bit encryption, we use 128-bit v3 technology instead. You can tell whether an individual page of our website is being transmitted using encryption by the closed display of the key or lock symbol in the lower status bar of your browser.

We also use suitable technical and organizational security measures to protect your data against accidental or intentional manipulation, partial or complete loss, destruction or against unauthorized access by third parties. Our security measures are continuously improved in line with technological developments.

12th email clause

The sending and receiving of emails serves to speed up communication and to prepare business transactions or to accompany and support customer service. On the way from sender to recipient, emails can be read, falsified, or not delivered or delivered late. For these reasons, contracts cannot be effectively concluded by email or submitted to OPTICAL ART Digital & Film GmbH.

13. Questions

If you have any questions regarding data protection, please do not hesitate to contact us:
OPTICAL ART Digital & Film GmbH
Waterloohain 6-8, 22769 Hamburg, Germany, represented by the Managing Director: Benjamin Wüpper,
Telephone: 040 51 110 51, Fax: 040 43 169 499, Email: info@opticalart.de.

14. Current status and changes to this privacy policy

This privacy policy is currently valid and is dated July 2024.